Is Your Brand Springtime Ready?
By Mikaela Donelan
There is a new feeling in the air – light, breezy, and joyful. Is your brand taking advantage of this newness blooming all around us?
Springtime is upon us in the states and, especially here in Minnesota, there is a feeling of embarking upon a new journey – a fresh start. The snow is gone, the sun is out, and people are being active outside. Are you drawn to the excitement in the air – People biking to see friends and families, walking around lakes, or rolling down car windows to enjoy the warmth and the soft breeze?
Your brand can exude this same energy too. If you let your brand take a breath of fresh spring air, people will notice and be drawn to your new, warm energy. I know your brand already has its own, unique energy, but that doesn’t mean you can’t give it a boost to match the excitement of this spring season. If your brand can match the feelings and energy of your customers, customers will notice and will be drawn to your brand.
How do you freshen up your brand with this new springtime energy? Check out these helpful tips:
Coordinate a photoshoot with a professional to take photos of you and your team wearing light and bright colors. Take advantage of an outdoor setting. Bring this fresh and new content to your social channels to show that you are in the groove with this happy, bright springtime energy.
Update social media profiles and photos
By updating your social media profiles and switching out your photos with updated photography, you can bring a quick and noticeable change. . Update your Facebook cover photo, Instagram profile photo, or your website’s landing page image. Use photos from your recent spring photoshoot to add that extra pop of color and excitement.
New color for marketing materials
Add in a new pastel or light color to your marketing materials. Right now, people are drawn to this color energy. Still keep your main brand colors (you wouldn’t want to switch those up without a rebrand strategy) but consider adding a subtle, new color to the mix or add in a bit more white space to your materials, giving . your content a breath of the fresh, crisp spring air.
New social content
Let your followers know what’s new with you and your business this spring. What might you be doing differently this season? Any springtime events, projects, clients, or new activities? Or maybe you are you working in a new space – a favorite café or outdoor patio? Let your followers know and see that you are active and energized by spring. Maybe they’ll want to join you!
With these helpful tips, you can avoid the feeling that your branding and promotions are from last year or, worse yet, a few years ago. Of course, here at My Social Drive, we are more than happy to support you. Reach out here if you’d like to schedule a time for a photoshoot, strategy or rebrand session, social media strategy, and management planning, and much more.
Happy springtime friends!